BeautyThe Americas' largest B2B beauty show returns to Mandalay Bay July 13-15. The exhibitor mix and the buyer program say more about where beauty retail is heading than any single product launch.
By Célia Megias · July 6, 2026 · 4 min read
BeautyThe serum on a prestige shelf and the one at mass are often filled on the same line. As retailer own-brands expand, the contract manufacturer is quietly becoming the most important company in beauty.
By Célia Megias · June 30, 2026 · 3 min read
BeautyEvery beauty retailer now offers a virtual try-on or an AI shade finder. The interesting question is not whether they work as demos, but where they measurably move conversion and returns, and where they are theater.
By Célia Megias · June 24, 2026 · 4 min read
BeautyOne of the most crowded corners of the Shoptalk Europe floor in Barcelona was a machine blending made-to-measure perfume from an AI conversation. Behind the demo sits a real, and quietly radical, retail model for fragrance.
By Célia Megias · June 18, 2026 · 3 min read
BeautyConsumers now shop beauty with the assumption that a cheaper near-equivalent exists, and they are usually right. That assumption is quietly rewriting how the category is merchandised and priced.
By Célia Megias · June 18, 2026 · 3 min read
BeautyThe Estée Lauder Companies' president for Europe, UK & Ireland and Emerging Markets took Shoptalk Europe's Headliner Stage in Barcelona to explain how a 79-year-old beauty house plans to move as fast as its customers. We were in the room.
By Célia Megias · June 15, 2026 · 3 min read
BeautyThe 39th World of Private Label at Amsterdam's RAI gathered 3,200+ exhibitors from 75 countries as own-brand share across Europe hit 38.8%. Food built the private-label machine. Beauty is what it wants to make next.
By Célia Megias · May 22, 2026 · 2 min read
BeautyThe 57th edition drew more than 255,000 professionals and 3,104 exhibitors from 68 countries to BolognaFiere. The word doing the most work on the floor was not clean, not natural, not even AI. It was longevity.
By Célia Megias · April 1, 2026 · 3 min read
BeautyNatural Products Expo West marked its 45th edition in Anaheim with 3,000+ exhibitors and around 60,000 attendees. In the beauty and wellness halls, the category stopped selling an absence of bad ingredients and started selling a presence of function.
By Célia Megias · March 10, 2026 · 2 min read
BeautySome 20,000 practitioners, 370 exhibitors, and 1,000 speakers gathered at the Palais des Congrès for aesthetic medicine's biggest annual congress. Beauty retailers should read the agenda closely, because its vocabulary lands on their shelves about eighteen months later.
By Célia Megias · February 4, 2026 · 2 min read
BeautyThree editions in, the January show at the Miami Beach Convention Center has stopped being an experiment. With 800+ exhibitors, 19,000 industry professionals, and conspicuously strong Latin American attendance, Miami is settling into a role Las Vegas cannot play.
By Célia Megias · February 2, 2026 · 3 min read
BeautyA record 85,297 visitors from 178 countries and more than 2,500 exhibitors across 22 halls at the Dubai World Trade Centre. The Gulf is now beauty's fastest-growing market, and its trade fair just started acting like it.
By Célia Megias · October 31, 2025 · 2 min read
BeautyThe 22nd edition at Mandalay Bay drew more than 26,000 attendee visits and 1,000 exhibitors from 44 countries. Under the launch gloss, the two stories that mattered were a 51% jump in Korean participation and a trade floor openly worried about tariffs.
By Célia Megias · July 18, 2025 · 3 min read
BeautyThe 56th edition drew more than 255,000 attendees from 150 countries and 3,128 exhibitors showing over 10,000 brands. The ingredient on everyone's lips was salmon DNA, and that tells you where the category is headed.
By Célia Megias · March 26, 2025 · 2 min read
BeautyA record 64,000 attendees and 3,000+ brands filled the Anaheim Convention Center, where the show debuted a dedicated Conscious Beauty pavilion. The natural channel is formalizing its beauty ambitions, right as its fringe goes ancestral.
By Célia Megias · March 11, 2025 · 2 min read
BeautyAesthetic medicine's flagship congress drew some 20,000 practitioners from 140 countries to Paris. Three days of science produced a clear preview of the claims, ingredients, and anxieties heading for the beauty shelf.
By Célia Megias · February 4, 2025 · 3 min read
BeautyA year after its debut, the January show at the Miami Beach Convention Center grew its exhibitor base 28%, to roughly 900 companies from 49 countries. The experiment phase is over: the Americas' beauty trade wants a winter meeting point, and it wants it in Miami.
By Célia Megias · January 27, 2025 · 2 min read